Growing a tech startup in one of the most competitive industries in the world.
Ideate, create content and create digital campaigns that increase the mobile app user base while driving down the cost per acquisition of new customers.
What We Did
- Digital Branding
- Creative Content
- In-House Agency
- Marketing Strategy
- Media Buying
- Growth Hacking
When we started working with kwiff they had only recently launched into the UK market. We worked alongside their marketing team and grew an in-house creative department for them, with the processes and strategies in place to communicate their product. In such an archaic and competitive market, faced against long standing monoliths they were able to get their foothold by being fundamentally different to their competitors, a byproduct of an innovative concept.
One of the main directions we had from their CMO is to not be like their competition. This gave way to very creative and fun campaigns that allowed us to rise to the challenge and maintain growth even when competing with companies with relatively huge budgets.
This is certainly one of the biggest projects we have had the pleasure to collaborate on, we saw the company grow from mostly a room full of developers to incorporating a strong marketing machine that operates at a high tempo.
"Blue Drop Studio helped us create and deliver thoughtful, customer-centric ideas, content and strategy for our marketing department. Blue Drop Studio’s approach is well organised, data-driven and collaborative. From a growth standpoint, this has helped us hit business goals acquiring new customers as well as helping us gain a more advanced view of digital marketing through our attribution model. Blue Drop Studio is a great partner and has not only helped us grow our internal creative department, but they also understand the digital space and know how to leverage current technologies and platforms in our favour."
Chief Marketing Offier