CASE STUDY
From £133k in Yearly Sales to £591k in 17 Months
with 5X MER
Jewellery
Brand
CHANNELS:
Klaviyo • Google • Meta
345%
OVERAL YEARLY SALES GROWTH in 17 MONTHS
5X
MER
Marketing Efficiency Ratio
The Case
This brand approached us because their revenue was on the decline and they were spending significantly more than they were making. Despite having a stunning catalogue of unique, high-quality jewellery designs, they lacked the strategic framework needed to drive sustainable growth.
- Declining revenue with ad spend exceeding returns.
- No growth framework in place (confusion around hero products, collections and ad creative)
- Unique, high-quality jewellery designs that deserved more attention and sales.
The Study
Within the first four months, we identified their hero products and developed a strategy to effectively communicate them through advertising across multiple channels.
We implemented a comprehensive email marketing strategy that increased their attributed revenue from under 5% to over 30%.
The Results
Thanks to our multi-channel approach (Meta, Google & Klaviyo) and Creative Feedback Loop, this jewellery brand grew from £133k in annual sales to £591k in 17 months.
Over that time, they generated £1,025,172.56 in online sales while investing £168,334.15 in Meta and Google advertising, achieving a marketing efficiency ratio (MER) of 5X.
In just 17 months, this jewellery brand achieved a remarkable 354% overall yearly sales growth.
- This jewellery brand knows EXACTLY what Ad Creative to produce, thanks to our Creative Feedback Loop .
- They can PREDICTABLY forecast their growth and manage their inventory.
- They have a Marketing Calendar blueprint to maximise sales, launches and restocks.
- And, they also have a multi channel presence in multiple territories: UK, USA, Canada and Australia.
★★★★★
Rated 5/5 from client reviews
“I can't imagine growing my brand without Blue Drop Studio - it's fantastic to work with a team who has such a great understanding of the digital space, not only the paid ads aspect!"
Micaela Serralheiro,
Founder, MEEKA
As a multi-product store, we are really passionate about our jewellery. Knowing where we must allocate our focus gives us clarity on business growth and new product development."
Maggie Calmels,
Founder, Licensed To Charm
”The Blue Drop Team has been transformative for our business! They exceeded every expectation. They went above and beyond. Blue Drop is the team to have in your corner!”
Flick Menteath
Founder, Menteath
”Their expertise in scaling advertising efforts has delivered consistently impressive results, and their professional, approachable manner makes them a pleasure to work with!”
Glenn Scott
Founder, DEN Loungewer
"Although they are an external agency, they very much feel like part of our team with a genuine passion to support the brand to succeed. Their expertise in media buying is unparalleled."
Chloe Torpey
Founder, Olive & Frank
£1M
ONLINE STORE
Revenue
£168K
META & GOOGLE
AD SPEND
5X
MER
Marketing Efficiency Ratio
More Case Studies
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50+ Happy Clients
50+ Happy Clients
"They have made the right calls with my ads and grown my business from strength to strength!"
- Micaela Serralheiro
"They the perfect combination of creative and technical expertise. They went above and beyond!"
- Felicity Stuart-Menteath
"Their expertise in scaling advertising efforts has delivered consistently impressive results."
- Glenn SCOTT
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As a member of the Ecom Growth Club Newsletter (it's free), you’ll get actionable strategies, expert insights, and industry updates straight to your inbox. Whether you're looking to boost sales, get started, or stay ahead of industry trends, we’ve got you covered.
By signing up via email, you express consent to receive marketing communications from Blue Drop Studio. See privacy policy and terms of use for details.
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