CASE STUDY
100%+ YoY growth at 5x MER for two years in a row
For a jewellery brand
CHANNELS:
Klaviyo • Google • Meta
100%+
YOY GROWTH FOR TWO YEARS IN A ROW
5X
MER WHILE SCALING
Marketing Efficiency Ratio
The Case
This brand approached us because their revenue was on the decline and they were spending significantly more than they were making. Despite having a stunning catalogue of unique, high-quality jewellery designs, they lacked the strategic framework needed to drive sustainable growth.
- Declining revenue with ad spend exceeding returns.
- No growth framework in place (confusion around hero products, collections and ad creative)
- Unique, high-quality jewellery designs that deserved more attention and sales.
The Study
Within the first two months, we identified their hero products and developed a strategy to effectively communicate them through advertising across multiple channels.
We implemented a comprehensive email marketing strategy that increased their attributed revenue from 1.7% to over 20%.
The Results
Thanks to our multi-channel approach (Meta, Google & Klaviyo) and Creative Feedback Loop, this jewellery brand grew from £130k in annual sales to over £600k, seeing 100% YOY growth over two years.
Over the duration of the collaboration, we have generated over £1.5m in online sales while investing £250k into Meta and Google advertising, achieving a marketing efficiency ratio (MER) of over 5X.
- This jewellery brand knows EXACTLY what Ad Creative to produce, thanks to our Creative Feedback Loop .
- They can PREDICTABLY forecast their growth and manage their inventory.
- They have a Marketing Calendar blueprint to maximise sales, launches and restocks.
- And, they also have a multi channel presence in multiple territories: UK, USA, Canada and Australia.
See more of our case studies
Explore how we’ve helped our DTC clients turn creative & performance challenges into scalable, profitable growth.
Ready to build a creative system that scales?
If your brand already has strong creative and demand, but growth feels inconsistent, we’ll help you find the bottlenecks and build a clearer plan for what to shoot, test and scale next.
Ready to build a creative system that scales?
If your brand already has strong creative and demand, but growth feels inconsistent, we’ll help you find the bottlenecks and build a clearer plan for what to shoot, test and scale next.
£1M
ONLINE STORE
Revenue
£168K
META & GOOGLE
AD SPEND
5X
MER
Marketing Efficiency Ratio
Contact
hello@bluedropstudio.com
020 3727 5012
Let's Connect
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