When you’re a tech brand, digital marketing is at the core of your growth. That’s why I wanted to share with you my best tips on improving your social profiles. Socials are basically where you introduce your brand in a very compact way to your audience.
Sort of like a digital handshake.
I don’t have to tell you how many social media platforms there are. There are many. And it’s a space that’s constantly changing.
That’s why I’m not going to tell you how big your social media profile picture should be - best check with the platform itself.
What I do want to talk about is what you need to consider in your social media profiles to connect with your audience and effectively communicate your brand.
It’s sort of like an elevator pitch but with profiles, pictures, hashtags and handles. Let’s jump right into it.
1. Consistent handles, usernames & URL nomenclature
Instagram, Twitter & Snapchat have handles, while Facebook, Youtube & LinkedIn have usernames & urls.
Firstly - in simple words - be consistent with your handles, usernames and urls.
Why?
It makes it easy for people to find you across the digital space.
Plus, there’s so much noise on social media that you want to make your handles & usernames- easy to remember.
Choose one handle/username and apply that throughout your profiles.
If your main brand name is taken, choose something memorable, that adds value to your band. Look at Chip, the fintech app.
2. Bold & coherent social Profile Picture
Use one profile image showing your logo in one colour scheme and one lockup across your channels.
I generally never advise to use the logotype here. Your brand name is for located right by the image, in most cases anyways.
You probably have a beautiful logo marque designed by now. Profile picture is definitely one of the best places to use it. Look at the graphic below - you’ll see that in some cases your profile picture will be as small as 10x10px, so be bold.
The social space is noisy, hence I recommend you strive for coherence to build affinity. No matter which social profile your visitor will land on, they should instantly know it’s you.
I know it can be tempting to show off the different ways you can apply your logo here but really ,simplicity and consistency is key. Leave the logo lockup showcase to your guidelines, for now.
Around 80% of social media activity is done on mobile [1].
That could mean for your profile picture being very small, very often. For example, community management is something you will be tackling on a daily basis (and you should) the most common place your profile picture will be seen would be the app’s feed activity. Man, that’s small!
3. Focused Profile description
Sometimes it’s called the “About” section. It’s your elevator pitch infused with keywords. Why keywords? It helps you to be found online. You have a fairly limited real estate here - for example, the Instagram description needs to be max 150 characters long.[2]
Be very specific and on brand. Here are some cool examples to get you inspired.
