Let’s talk about how you can use User-Generated Content to grow your Instagram audience and in turn, increase your sales & customer loyalty.
What is User-Generated Content?
It’s any type of content that’s created by a brand’s followers, product users or consumers.
User-Generated Content - also known as UGC - can be a killer asset for brands looking to grow online.
Every Instagram post with your product handle or branded hashtag created by one of your customers or potential customers is UGC and it’s valuable free marketing to your brand - especially when you’ve re-shared it on your Instagram profile.
In its most organic form UGC isn’t paid for by a brand so it’s a genuine and honest recommendation being shared by your followers and fans.
It’s also an affordable way to share high-quality content that generates sales for your brand.
It’s the social media’s equivalent to a word-of-mouth recommendation. In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve your brand’s loyalty.