What We Did
Meta Advertising Strategy
Establishing the UK Foundation - 149% YoY Revenue Growth in the First 2 Months of Collaboration
As a Fashion Accessories Brand boasting an extensive product catalog, our initial focus was to uncover the most profitable products & collections to advertise on the Meta platform.
We accomplished our objective within the first 2 months of working together, setting up Always On Campaigns on Meta and increasing their revenue by 149% on previous year.
149% YoY Revenue Growth in the first 2 months of collaboration
As we continue working with the ecommerce brand in 2023, the Meta advertising strategy drives consistent, sustainable revenue growth for the business.
98% YoY Revenue Growth in 2023
US Expansion with 4.5X ROAS
The brand has been consistently seeing small volumes of the orders coming from the US over the past months and we instantly saw an opportunity we need to tap into.
We launched them into the US market by testing our top-performing ad creatives first.
As a result the brand saw an average US ROAS of 4.5X in 2023 (Jan to Aug).
Ad Creative Template Examples
Creative Strategy Leading to 98% YoY Revenue Growth
With every collaboration, we dive deep into the trends, advertising landscape and ad creative strategy. This brand, collaborating with industry-leading photographers and videographers, had exceptional content.
Working with their content library we have been consistently strategising, producing and testing new creative ustilising our internal Ad Creative Formulas which has led to the incredible growth of the brand - 98% increase in YoY Revenue in 2023 (Jan to Aug).
Applying our Blue Drop Ad Formulas drives incredible results on the Meta platform
The Power of Email Marketing
With Meta Ads thriving in the UK and US, we integrated an underutilised email marketing channel via Klaviyo.
Introducing a comprehensive Ecommerce Email Flow setup led to a consistent boost in RPR metrics (Revenue Per Recipient), ultimately achieving an impressive overall RPR of £2.40.
Email Marketing Results
KLAVIYO ATTRIBUTED REVENUE
Jan to Aug 2023
ALL FLOWS RPR
Revenue Per Recipient
across all Ecommerce Flows in Klaviyo Jan to Aug 2023
Introducing a comprehensive Ecommerce Email Flow setup led to a consistent boost in RPR metrics (Revenue Per Recipient), ultimately achieving an impressive overall RPR of £2.40