Black Friday 2021: A Record-Breaking Triumph
Since the Summer of 2020, we've been on a journey with this sustainable fashion brand, witnessing its transformation.
What started as a small-time side-hustle blossomed into a global, family-run fashion sensation, even earning the admiration of celebrities.
From the outset, we implemented our internal Meta-focused Methodology & Frameworks, paving the way for year-round revenue growth and seamless scaling of operations.
Thanks to a well-crafted Meta advertising and creative strategy with a long-term vision, the brand was able to achieve unprecedented success over Black Friday 2021.
The results have broken all previous records since the brand's inception in 2016.
Key Takeaways for Black Friday Success
→ Consistency in Meta Advertising Strategy
Maintaining a year-round advertising strategy, including peaks and troughs, is vital. We consistently test, learn, and optimise campaigns. This involves exploring new creatives, products, and strategically timing restocks and launches throughout the year.
→ Meta Creative Testing & Learning
Designing a successful Black Friday campaign requires a year-round commitment to creative testing and the accumulation of valuable insights.
By analysing historical data, you can leverage your best-performing creatives as the foundation for a standout Black Friday campaign.
That is why we include advert creative production in our service.
→ Crafting the Perfect Black Friday Offer
Finding the balance between offering enticing discounts and preserving profit margins is crucial. While major brands may offer hefty promotions, it's not always feasible for smaller to medium-sized businesses.
Thus, crafting a Black Friday offer that excites your audience without compromising your bottom line is paramount.
Thanks to strategic advertising, creative testing, and offer optimisation Black Friday 2021 marked a historic triumph for this Sustainable Fashion Brand, with an exceptional 84X MER and a remarkable 67% surge in YoY Revenue.
84.2X
Marketing Efficiency Ratio over Black Friday 2021
67%
YoY Sales Increase over the Black Friday 2021 & 2020
18.3X
Marketing Efficiency Ratio over November 2021
205%
Increase over 12 Months of collaboration - Sept'22 to Aug'23
5.76X
Average ROAS across campaigns, over Q2 & Q3 2023
✅ New Client Results ✅
How did your Sept 2022 go? It went well for our new ecom store clients that we launched FB/IG/Meta ads for in September. Great to see our Meta testing & scaling framework in action. Let's goooo Q4!
★★★★★
"I'm super happy with your work and I feel I'm in good hands with Blue Drop, I can see the potential in the results so far - so brilliant.
And, I LOVE THE NEW VIDEO AD CREATIVES!! You've done a wonderful job! 👏👏 Really simple and tasteful, I'm really happy with it so you have my go-ahead for sure!”
- N.R Fashion Brand Founder

"I came to Blue drop agency after experiencing a period of growth with my brand, I was at an inflection point where I needed a more structured, professional, multi channel approach to my digital marketing strategy.
Blue drop have a wealth of experience in the digital marketing space and their experience combined with professionalism, organisation and enthusiasm made it an easy decision to work with them.
Blue drop not only help with the execution of my digital marketing strategy but they are highly skilled at creating my adverts too, building highly engaging ads that are truly reflective of my brand.
As a growing brand and working with an external agency the communication & entHusiasm from your MARKETING partNer is so important and I feeL it's something THE BLOUE DROP STUDIO TEAM DOES really well.”
- SUSTAINABLE FASHION BRAND FOUNDER