What We Did
Meta Advertising Strategy
With an extensive product catalog, we prioritised identifying product collections for profitable Always On campaigns on Meta, achieving a 3X ROAS within our first 4 weeks of working together.
Post this initial success, our Meta advertising strategy honed in on product and collection testing. Given the client's dedication to innovative jewellery design, a robust new collection launch strategy became paramount.
Revealing the Most Profitable Ad Format
Through an early series of Creative Tests we have identified an Ad Creative Formula allowing for testing new collections in the most efficient way.
Ad Creative Template Examples
Record Breaking 332% YoY Revenue Growth in Q4 2022 & 12X MER during Black Friday 2022
In our first year of our collaboration (April 2022 to December 2022), our advertising approach propelled a 118% YoY Revenue Growth.
The Meta Advertising strategy we have implemented, led to breaking all sales records in Q4 2022, including the brand's best month in terms of Revenue since their beginning in 2018.
RESULTS: 332% YoY Revenue Growth in Q4 2022
Year Two Surge
Unlocking 253% YoY Growth in 2023
By Q1, Q2, and Q3 of 2023, the brand's sales soared with a remarkable 253% YoY growth, marking an impressive milestone in our second year together.
RESULTS: 253% YoY Growth in 2023
Google Ads Integration
While the brand had dabbled in in-house Google advertising, our introduction of Google advertising services in August 2023 aimed to efficiently scale this channel.
The strategy is designed to set new sales records during the crucial gifting period in 2023, leveraging the compounded YoY growth effect achieved over the years.
Stay tuned in January of 2024 for more insight on how it went!