CASE STUDY
Consistently Delivering 6X ROAS & 10X+ MER
Loungewear
Brand
CHANNELS:
Meta • KLAVIYO
Revenue
£216,581.46
AD SPEND
£19,086.06
MER
10.8X
The Case
This loungewear brand, launched just a few months before partnering with us. While they experienced impressive organic sales, they recognised the need for sustainable long term growth. While they saw great organic sales, they wanted to achieve sustainable growth. Ready to expand their reach, they aimed to start paid advertising—a strategy they hadn’t tried before. Our collaboration focused on building on their existing success and creating a solid plan for long-term growth.
- Early on in their journey, breaking into the market.
- Great organic sales, not tried advertising yet
The Study
We have been able to tap into seasonality as well as level out off-peak seasons with a variety of campaigns across the yearly cycle.
In addition to timely advertising campaigns we've managed to build a very strong email foundation for their brand.
As their product range grows, we remain consistent with Meta ROAS of 6X and they are able to continue scaling.
The Results
We've seen over 30% attributed revenue withtin their email account consistently and have managed to keep a 10+X MER over multiple years, through our advertising strategy, gearing up for scaling in the coming years.
This loungewear brand generated £216,518.46 in online sales while investing £19,086.06 in Meta advertising, achieving a marketing efficiency ratio (MER) of 10.8X.
- This loungewear brand has a clear content production blueptrint thanks to our Creative Feedback Loop.
- They can focus on sustainble YoY growth, by being able to forecast their inventory.
- And they have a profitable email marketing system in place that allows them to capture new customers, and nurture them over time leading to the increase in Customer Lifetime Value.
Consistently Delivering 6X ROAS & 10X+ MER
Klaviyo Attributed Revenue in the first 12 months
41.25% YoY Increase in Attributed Klaviyo Revenue
Increadible Email Marketing Results - £7.13 in Revenue Per Receipient for the Welcome Flow Alone
★★★★★
Rated 5/5 from client reviews
50+ Happy Clients
“I can't imagine growing my brand without Blue Drop Studio - it's fantastic to work with a team who has such a great understanding of the digital space, not only the paid ads aspect!"
Micaela Serralheiro,
Founder, MEEKA
As a multi-product store, we are really passionate about our jewellery. Knowing where we must allocate our focus gives us clarity on business growth and new product development."
Maggie Calmels,
Founder, Licensed To Charm
”The Blue Drop Team has been transformative for our business! They exceeded every expectation. They went above and beyond. Blue Drop is the team to have in your corner!”
Flick Menteath
Founder, Menteath
”Their expertise in scaling advertising efforts has delivered consistently impressive results, and their professional, approachable manner makes them a pleasure to work with!”
Glenn Scott
Founder, DEN Loungewer
"Although they are an external agency, they very much feel like part of our team with a genuine passion to support the brand to succeed. Their expertise in media buying is unparalleled."
Chloe Torpey
Founder, Olive & Frank
£216K
ONLINE STORE
Revenue
£19K
META
AD SPEND
10.8X
MER
Marketing Efficiency Ratio
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50+ Happy Clients
50+ Happy Clients
"They have made the right calls with my ads and grown my business from strength to strength!"
- Micaela Serralheiro
"They the perfect combination of creative and technical expertise. They went above and beyond!"
- Felicity Stuart-Menteath
"Their expertise in scaling advertising efforts has delivered consistently impressive results."
- Glenn SCOTT
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