CASE STUDY

Consistently Delivering 6x ROAS & 10x+ MER

For a womens' loungwear brand

CHANNELS:
Meta • KLAVIYO

Revenue

£216,581.46

AD SPEND

£19,086.06

MER

10.8X

The Case

This loungewear brand, launched just a few months before partnering with us. While they experienced impressive organic sales, they recognised the need for sustainable long term growth. While they saw great organic sales, they wanted to achieve sustainable growth. Ready to expand their reach, they aimed to start paid advertising—a strategy they hadn’t tried before. Our collaboration focused on building on their existing success and creating a solid plan for long-term growth.

Early on in their journey, breaking into the market.

Great organic sales, not tried advertising yet

The Study

We have been able to tap into seasonality as well as level out off-peak seasons with a variety of campaigns across the yearly cycle.

In addition to timely advertising campaigns we've managed to build a very strong email foundation for their brand.

As their product range grows, we remain consistent with Meta ROAS of 6X and they are able to continue scaling.

The Results

We've seen over 30% attributed revenue withtin their email account consistently and have managed to keep a 10+X MER over multiple years, through our advertising strategy, gearing up for scaling in the coming years.

This loungewear brand generated £216,518.46 in online sales while investing £19,086.06 in Meta advertising, achieving a marketing efficiency ratio (MER) of 10.8X.

This loungewear brand has a clear content production blueptrint thanks to our Creative Feedback Loop.

They can focus on sustainble YoY growth, by being able to forecast their inventory.

And they have a profitable email marketing system in place that allows them to capture new customers, and nurture them over time leading to the increase in Customer Lifetime Value.