CASE STUDY

£1.3m Revenue Generated with a 10.4X MER

Sustainable Apparel
Brand

CHANNELS: META

Revenue

£1,307,359.50

AD SPEND

£126,131.73

MER

10.4X

The Case

When this sustainable apparel brand approached us, they sought a more structured and strategic approach to their advertising efforts. Despite achieving impressive organic growth, their previous work with a Meta Ads freelancer lacked a clear plan, testing framework, and overall structure.

  • No predictability behind seasonality & Hero Products, which made scaling difficult across a range of products.
  • Overstocking and understocking became an issue. 
  • Not having an advertising plan in place to understand when we should be testing & when we should be scaling

The Study

Through understanding collection & product performance over time and matching that with consistent ad testing we are now able to scale with more confidence and lean into the strengths of small business.

The Results

Their advertising has become significantly more profitable, with an average MER (Marketing Efficiency Ratio) of 10.4X.

We unlocked consistent year-over-year growth, achieving a remarkable 124% sales increase during our collaboration (so far!) while keeping the level of ad spend consistent.

This women's apparel brand generated £1,307,359.50 in online sales while investing £126,131.73 in Meta advertising, achieving a marketing efficiency ratio (MER) of 10.4X.

  • They can predictably forecast their growth and manage their inventory.
  • They know EXACTLY what Content to produce for advertising, thanks to our Creative Feedback Loop. 
  • They have a Marketing Calendar blueprint to maximise sales, launches and restocks.
  • And, they have more time to focus on what they love - desinging amazing products, and building their brand.

★★★★★
Rated 5/5 from client reviews

“I can't imagine growing my brand without Blue Drop Studio - it's fantastic to work with a team who has such a great understanding of the digital space, not only the paid ads aspect!"

Micaela Serralheiro,
Founder, MEEKA

As a multi-product store, we are really passionate about our jewellery. Knowing where we must allocate our focus gives us clarity on business growth and new product development."​

Maggie Calmels,
Founder, Licensed To Charm

 ”The Blue Drop Team has been transformative for our business! They exceeded every expectation. They went above and beyond. Blue Drop is the team to have in your corner!”

Flick Menteath
Founder, Menteath

 ”Their expertise in scaling advertising efforts has delivered consistently impressive results, and their professional, approachable manner makes them a pleasure to work with!”

Glenn Scott
Founder, DEN Loungewer

"Although they are an external agency, they very much feel like part of our team with a genuine passion to support the brand to succeed. Their expertise in media buying is unparalleled."

Chloe Torpey
Founder, Olive & Frank

£1.3M

ONLINE STORE
Revenue

£126K

META
AD SPEND

10.4X

MER

Marketing Efficiency Ratio

More Case Studies 

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Consistently Delivering 6X ROAS & 10X+ MER

Loungewear
​​Brand

200% Revenue Growth Year on Year

Premium Furniture
​​Brand

​From £133k in Yearly Sales to £591k in 17mos

Jewellery
​​Brand

£1.3M in Sales with a 10.4X MER

Sustainable Apparel
​​Brand

 21X MER
Over 12 Months

Men's Apparel
​​Brand

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50+ Happy Clients

50+ Happy Clients

"They have made the right calls with my ads and grown my business from strength to strength!"

 - Micaela Serralheiro

"They the perfect combination of creative and technical expertise. They went above and beyond!"

 - Felicity Stuart-Menteath

"Their expertise in scaling advertising efforts has delivered consistently impressive results."

 - Glenn SCOTT

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