CASE STUDY
21x MER over 12 months
For a menswear brand
CHANNELS:
Meta • KLAVIYO
Revenue
£252,549.58
AD SPEND
£11,924.55
MER
21.2X
The Case
This Men's Apparel brand approached us with promising organic sales but had relatively low focus on advertising efforts. They faced challenges in gaining traction with their advertising campaigns.
- Promising organic sales
- No traction with advertising
The Study
We implemented our testing framework to determine the best ways to communicate their products through ads to the right audience.
The Results
Over 20X MER over the last 12 months, this means they are able to focus on what they love, creating amazing new product lines & placing bigger stock orders, while we prepare to scale for our biggest Q4 yet.
The Results
Thanks to our multi-channel approach (Meta, Google & Klaviyo) and Creative Feedback Loop, this jewellery brand grew from £133k in annual sales to £591k in 17 months.
This men's apparel brand generated £252,549.58 in online sales while investing £11,924.55 in Meta advertising, achieving a marketing efficiency ratio (MER) of 21.2X.
- They have a clear direction on what content to shoot for new ad creative thanks to our Creative Feedback Loop.
- They now have the ability to plan for sustainable growth.
- And finally, they have more time to work on the business and focus on what they love most—creating excellent products.
21.1X MER with £12K in ad spend on Meta, resulting in £250K+ in online sales
See more of our case studies
Explore how we’ve helped our DTC clients turn creative & performance challenges into scalable, profitable growth.
Ready to build a creative system that scales?
If your brand already has strong creative and demand, but growth feels inconsistent, we’ll help you find the bottlenecks and build a clearer plan for what to shoot, test and scale next.
Ready to build a creative system that scales?
If your brand already has strong creative and demand, but growth feels inconsistent, we’ll help you find the bottlenecks and build a clearer plan for what to shoot, test and scale next.
£252K
ONLINE STORE
Revenue
£12K
META
AD SPEND
21.2X
MER
Marketing Efficiency Ratio
Contact
hello@bluedropstudio.com
020 3727 5012
Let's Connect
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