CASE STUDY

21X MER Over 12 Months

Men's Apparel
Brand

CHANNELS:
 Meta • KLAVIYO

Revenue

£252,549.58

AD SPEND

£11,924.55

MER

21.2X

The Case

This Men's Apparel brand approached us with promising organic sales but had relatively low focus on advertising efforts. They faced challenges in gaining traction with their advertising campaigns.

  • Promising organic sales
  • No traction with advertising 

The Study

We implemented our testing framework to determine the best ways to communicate their products through ads to the right audience.

The Results

Over 20X MER over the last 12 months, this means they are able to focus on what they love, creating amazing new product lines & placing bigger stock orders, while we prepare to scale for our biggest Q4 yet.

The Results

Thanks to our multi-channel approach (Meta, Google & Klaviyo) and Creative Feedback Loop, this jewellery brand grew from £133k in annual sales to £591k in 17 months.

This men's apparel brand generated £252,549.58 in online sales while investing £11,924.55 in Meta advertising, achieving a marketing efficiency ratio (MER) of 21.2X.

  • They have a clear direction on what content to shoot for new ad creative thanks to our Creative Feedback Loop. 
  • They now have the ability to plan for sustainable growth.
  • And finally, they have more time to work on the business and focus on what they love most—creating excellent products.

21.1X MER with £12K in ad spend on Meta, resulting in £250K+ in online sales

£252K

ONLINE STORE
Revenue

£12K

META
AD SPEND

21.2X

MER

Marketing Efficiency Ratio

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​From £133k in Yearly Sales to £591k in 17mos

Jewellery
​​Brand

£1.3M in Sales with a 10.4X MER

Sustainable Apparel
​​Brand

Consistently Delivering 6X ROAS & 10X+ MER

Loungewear
​​Brand

200% Revenue Growth Year on Year

Premium Furniture
​​Brand

 21X MER
Over 12 Months

Men's Apparel
​​Brand

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