CASE STUDY
200% YoY revenue
growth
For a premium furniture brand
CHANNELS:
Meta • GOOGLE • PINTEREST • KLAVIYO
Revenue
£565,993.76
AD SPEND
£17,951.99
MER
31.5X
The Case
This premium furniture brand approached us due to a lack of interest from both B2B and DTC customers. They were not utilising paid advertising and were primarily relying on referrals and minimal organic marketing for growth.
- Lack of interest from both B2B & DTC customers
- Relying purely on referrals and minimal organic activity
The Study
We identified effective communication strategies for each customer type, determining the right messages to deliver at each stage of the customer journey across multiple channels.
Understanding how their customers engage in the digital space has been essential to our approach.
The Results
We've been able to 3X their yearly revenue figures during our collaboration, focusing on quality rather than quantity.
This approach has helped us maintain a healthy profit margin, enabling reinvestment in growth across various areas of the business, not just in advertising.
This premium furniture brand generated £565,993.76 in online sales while investing £17,951.99 in Meta, Pinterest, and Google advertising, achieving a 187% year-over-year sales increase with a marketing efficiency ratio (MER) of 31.5X.
- We identified effective communication strategies for each customer type - B2B and DTC, across each stage of the customer journey and multiple channels.
- This approach has helped them maintain a healthy profit margin, enabling reinvestment in growth of the businsess.
31.5X MER and 187% in YoY Sales Growth
This Premium Furniture Brand invested £18K in advertising on Meta, Pinterest, and Google, achieving impressive year-over-year revenue growth with an incredibly profitable MER of 31.5X.
See more of our case studies
Explore how we’ve helped our DTC clients turn creative & performance challenges into scalable, profitable growth.
Ready to build a creative system that scales?
If your brand already has strong creative and demand, but growth feels inconsistent, we’ll help you find the bottlenecks and build a clearer plan for what to shoot, test and scale next.
Ready to build a creative system that scales?
If your brand already has strong creative and demand, but growth feels inconsistent, we’ll help you find the bottlenecks and build a clearer plan for what to shoot, test and scale next.
£596K
ONLINE STORE
Revenue
£18K
META
AD SPEND
31.5X
MER
Marketing Efficiency Ratio
Contact
hello@bluedropstudio.com
020 3727 5012
Let's Connect
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