CASE STUDY
£2m in Sales. £199k Spent. 10X+ MER.
Women's Apparel
Brand
CHANNELS: META
Revenue
£2,005,406.81
AD SPEND
£199,973.24
MER
10.03X
The Case
When this Women's Apparel brand approached us, they sought a more structured and strategic approach to their advertising efforts. Despite achieving impressive organic growth, their previous work with a Meta Ads freelancer lacked a clear plan, testing framework, and overall structure.
- No predictability behind seasonality & Hero Products, which made scaling difficult across a range of products.
- Overstocking and understocking became an issue.
- Not having an advertising plan in place to understand what we should be testing & when we should be scaling
The Study
Through understanding collection & product performance over time and matching that with consistent ad creative testing we are now able to scale with more confidence.
The Results
Their advertising has become significantly more profitable, with an average MER (Marketing Efficiency Ratio) of 10.03X.
This women's apparel brand generated £2,005,406.81 in online sales while investing £199,973.24 in Meta advertising, achieving a marketing efficiency ratio (MER) of 10.03X.
- They can predictably forecast their growth and manage their inventory.
- They know EXACTLY what Content to produce for advertising, thanks to our Creative Feedback Loop.
- They have a Marketing Calendar blueprint to maximise sales, launches and restocks.
- And, they have more time to focus on what they love - desinging amazing products, and building their brand.
★★★★★
Rated 5/5 from client reviews
50+ Happy Clients
“I can't imagine growing my brand without Blue Drop Studio - it's fantastic to work with a team who has such a great understanding of the digital space, not only the paid ads aspect!"
Micaela Serralheiro,
Founder, MEEKA
As a multi-product store, we are really passionate about our jewellery. Knowing where we must allocate our focus gives us clarity on business growth and new product development."
Maggie Calmels,
Founder, Licensed To Charm
”The Blue Drop Team has been transformative for our business! They exceeded every expectation. They went above and beyond. Blue Drop is the team to have in your corner!”
Flick Menteath
Founder, Menteath
”Their expertise in scaling advertising efforts has delivered consistently impressive results, and their professional, approachable manner makes them a pleasure to work with!”
Glenn Scott
Founder, DEN Loungewer
"Although they are an external agency, they very much feel like part of our team with a genuine passion to support the brand to succeed. Their expertise in media buying is unparalleled."
Chloe Torpey
Founder, Olive & Frank
£1.3M
ONLINE STORE
Revenue
£126K
META
AD SPEND
10.4X
MER
Marketing Efficiency Ratio
More Case Studies
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50+ Happy Clients
50+ Happy Clients
"They have made the right calls with my ads and grown my business from strength to strength!"
- Micaela Serralheiro
"They the perfect combination of creative and technical expertise. They went above and beyond!"
- Felicity Stuart-Menteath
"Their expertise in scaling advertising efforts has delivered consistently impressive results."
- Glenn SCOTT
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