CASE STUDY
£2M in sales at 10x+ MER
For a womanswear brand
CHANNELS: META
Revenue
£2,005,406.81
AD SPEND
£199,973.24
MER
10.03X
The Case
When this Women's Apparel brand approached us, they sought a more structured and strategic approach to their advertising efforts. Despite achieving impressive organic growth, their previous work with a Meta Ads freelancer lacked a clear plan, testing framework, and overall structure.
- No predictability behind seasonality & Hero Products, which made scaling difficult across a range of products.
- Overstocking and understocking became an issue.
- Not having an advertising plan in place to understand what we should be testing & when we should be scaling
The Study
Through understanding collection & product performance over time and matching that with consistent ad creative testing we are now able to scale with more confidence.
The Results
Their advertising has become significantly more profitable, with an average MER (Marketing Efficiency Ratio) of 10.03X.
This women's apparel brand generated £2,005,406.81 in online sales while investing £199,973.24 in Meta advertising, achieving a marketing efficiency ratio (MER) of 10.03X.
- They can predictably forecast their growth and manage their inventory.
- They know EXACTLY what Content to produce for advertising, thanks to our Creative Feedback Loop.
- They have a Marketing Calendar blueprint to maximise sales, launches and restocks.
- And, they have more time to focus on what they love - desinging amazing products, and building their brand.
See more of our case studies
Explore how we’ve helped our DTC clients turn creative & performance challenges into scalable, profitable growth.
Ready to build a creative system that scales?
If your brand already has strong creative and demand, but growth feels inconsistent, we’ll help you find the bottlenecks and build a clearer plan for what to shoot, test and scale next.
Ready to build a creative system that scales?
If your brand already has strong creative and demand, but growth feels inconsistent, we’ll help you find the bottlenecks and build a clearer plan for what to shoot, test and scale next.
£1.3M
ONLINE STORE
Revenue
£126K
META
AD SPEND
10.4X
MER
Marketing Efficiency Ratio
Contact
hello@bluedropstudio.com
020 3727 5012
Let's Connect
© Copyright 2026 Blue Drop Studio Limited. All Rights Reserved.
THIS SITE IS NOT A PART OF THE FACEBOOK™ WEBSITE OR FACEBOOK™ INC.
ADDITIONALLY, THIS SITE IS NOT ENDORSED BY FACEBOOK™ IN ANY WAY. FACEBOOK™ IS A TRADEMARK OF FACEBOOK™, INC.